Digital Content Strategies – Empathy and Storytelling

This is a follow-up to my previous post regarding the importance of quality, and that SEO is not necessarily the sole contributor to attracting visitors to your site, and particularly retaining them. A key strategy is to stimulate a positive reaction through entertaining, engaging front-end material which encourages custom, revisits and personal recommendations. Informing, entertaining … Continue reading Digital Content Strategies – Empathy and Storytelling

Digital Content Strategies – the importance of quality

Search engine optimisation of your content is the answer to everything. If you can nail the SEO you’ll be at the top of the rankings and success will follow. Well, kinda. Effective SEO is only half the story. The real key to success is customer retention. To achieve this articles need to engage readers emotionally. … Continue reading Digital Content Strategies – the importance of quality

Scrivener tip – compare & roll back snapshots (Mac)

A particularly useful feature in Scrivener is the snapshots function. Before making changes to a document press CMD-5 and – you guessed it – the program will take a snapshot of that file, making an appropriate camera shutter sound in the process. If desired you can name your snapshots to remind you why they were … Continue reading Scrivener tip – compare & roll back snapshots (Mac)

Scrivener tip (Mac) – switching text modes

If you’re in scriptwriting mode in Scrivener and want to add some text that isn’t part of the script – perhaps some notes or thoughts about the direction the story could take – you might want to switch from scriptwriting to standard mode, so that whatever you type isn’t formatted as dialogue or technical directions, … Continue reading Scrivener tip (Mac) – switching text modes