I received a mailshot from Volvo, presumably a throwback to a time when we were looking at cars. When I unsubscribed I saw the following message: I don’t want to receive any email communication from Volvo anymore This is so poor. Use of “don’t” feels inappropriate, the sentence is clunky, and the two entries of … Continue reading Mailshot Munch
This is a follow-up to my previous post regarding the importance of quality, and that SEO is not necessarily the sole contributor to attracting visitors to your site, and particularly retaining them. A key strategy is to stimulate a positive reaction through entertaining, engaging front-end material which encourages custom, revisits and personal recommendations. Informing, entertaining … Continue reading Digital Content Strategies – Empathy and Storytelling
Search engine optimisation of your content is the answer to everything. If you can nail the SEO you’ll be at the top of the rankings and success will follow. Well, kinda. Effective SEO is only half the story. The real key to success is customer retention. To achieve this articles need to engage readers emotionally. … Continue reading Digital Content Strategies – the importance of quality
Martin Sketchley 