Author: Martin

Content creator, content designer, creative consultant, YouTuber

Great Video Starts with Great Audio

by Martin

A video can look great, but… I always start the video editing process with the audio. Why? Audio is the most important thing. It’s where the story is. In what people say and how they say it. And, as with YouTube, people often do other things while a video is playing – but they’ll listen. … Continue reading Great Video Starts with Great Audio

Content Creator? It’s all in the words.

by Martin

I hate the word “content”. Unless you mean content as in satisfied or happy. That would make a “content creator” a happy, satisfied creator. That sounds nice. But someone who creates satisfaction and happiness through the content they produce would be a “contentment creator”. You see the difference. I’m not splitting hairs or going all … Continue reading Content Creator? It’s all in the words.

New video! Unboxing, review and giveaway of Notebook from Information Architects

by Martin

As a fan of analogue tools, I was thrilled to get my hands on the Information Architects (iA) Notebook, a beautifully crafted product straight from Japan. Known primarily for their digital software such as the Writer and Presenter apps, Information Architects has entered the world of physical products with a notebook that radiates the same … Continue reading New video! Unboxing, review and giveaway of Notebook from Information Architects

Learn to let go…

by Martin

LinkedIn is a great place for two-dimensional advice trotted out with great confidence and authority, but backed up by nothing. Such gems as: “Optimise your processes for efficient creative output.” First, how? They don’t say. Second, no, don’t do that… Creativity cannot be optimised, systematised or templated. It is not a push-button or “cookie-cutter” process. … Continue reading Learn to let go…