Creative Content Guy
Client A had worked long and hard trying to build a creative career. While she’d seen some success, in recent years things had waned, and she’d spent a lot of time producing work that didn’t sell. Her days were structured around giving a few hours of morning prime time to this creative endeavour, but this … Continue reading TFW Client Stories đź“„ the eyes of others
I’ve read a lot of books by and about musical artistes, but this is probably the best. Will Sergeant is the most innovative and influential guitarist of the modern era. The simplicity and sensitivity of his style, coupled with tasteful use of effects, put him head and shoulders above his contemporaries and those who followed. … Continue reading Bunnyman, by Will Sergeant
Contains a spoiler. Simplicity of narrative, complexity of character, that’s my mantra. Jimmy McGovern When I heard McGovern say that in an interview some years ago I wrote it down. I’ve long admired his writing, and when I saw the trailer for Time on BBC 1 I knew it was a must-see. The performances were … Continue reading Time, by Jimmy McGovern
I received an email from Andrew Seaman at LinkedIn News. He wants to know my thoughts on the “Great Resignation” some are predicting will occur as a result of COVID-19. Lockdown, working from home and bereavements have changed perspectives regarding work. He wants to know what advice I’d give to those “making a shift right … Continue reading The Big Shift
I received this in a “professional” email from someone who doesn’t know me: Good morning, Hope your well? Problems? Tone: the salutation is simultaneously brusque and overfamiliar. Punctuation: the salutation ends in a comma: in this context, the comma should precede my name, which should then end in a full stop – but my name … Continue reading One email, five words, multiple issues
Here’s a handy Scrivener tip if you want to include or exclude specific documents from Compile. SHIFT+click or CTRL+click to select or deselect documents in the right-hand Compile pane, then right-click and check or uncheck Include in Compile, as applicable. Saves a lot of clicking on individual documents, which I was doing up until today! … Continue reading Selecting multiple files at Compile stage in Scrivener
Hire great writers. If you are trying to decide among a few people to fill a position, hire the best writer. It doesn’t matter if that person is a marketer, salesperson, designer, programmer, or whatever; their writing skills will pay off. That’s because being a good writer is about more than writing. Clear writing is … Continue reading Why Me?
I have an obsession with time and dates. It’s reflected in everything I write. If when watching telly I see a clock in the background, or can make out the face of someone’s watch, I’ll note the time. If the programme’s old I’ll check out the “first aired” date, then try to work out where … Continue reading Do you remember a guy that’s been?
Martin Sketchley 