Creative Content Guy
Scrivener has the excellent Compose mode, which I use a lot. The thing is, though, I tend to flit between documents in the Binder quite a lot too – comparing, cutting and pasting, that sort of thing. This means I’m frequently switching in and out of Compose. But I’ve found a handy alternative. To get … Continue reading Scrivener tip – an alternative to Compose mode
I received a mailshot from Volvo, presumably a throwback to a time when we were looking at cars. When I unsubscribed I saw the following message: I don’t want to receive any email communication from Volvo anymore This is so poor. Use of “don’t” feels inappropriate, the sentence is clunky, and the two entries of … Continue reading Mailshot Munch
Over the last couple of weeks I’ve been catching up with series three of GF Newman’s The Corrupted, a superlative drama recently broadcast on BBC Radio 4. If you’re looking for an audio equivalent of gritty TV drama to listen to on your commute or when cooking (one of my favourite times to listen), then … Continue reading GF Newman’s The Corrupted
This is a follow-up to my previous post regarding the importance of quality, and that SEO isn’t necessarily the sole contributor to attracting visitors to your site – and particularly retaining them. Stimulate a positive reaction through entertaining, engaging front-end material. This encourages custom, revisits, and personal recommendations. Informing, entertaining and converting potential customers in … Continue reading Digital Content Strategies – Empathy and Storytelling
I’ve just finished re-reading Random Acts of Senseless Violence by Jack Womack. Set in New York at an unspecified date, Random Acts… is the story of 12-year old Lola Hart’s experiences as her family’s situation takes a downturn, against a backdrop of political and economic turmoil. We see Lola’s development through entries in her diary, … Continue reading Random Acts of Senseless Violence by Jack Womack
Search engine optimisation is the answer to everything. If you can nail the SEO you’ll be at the top of the rankings and success will follow. Well, kinda. SEO is only half the story. The real key to success is customer retention. To achieve this, articles need to engage readers emotionally. They need to be … Continue reading Digital Content Strategies – the importance of quality
I’ve just finished reading Johnny Marr’s autobiography Set the Boy Free. It’s a great book for anyone interested in Marr as a musician, and of course for any fan of The Smiths. It’s a pacy read, giving insight into Marr’s early years, the band’s formation, gigs, songwriting, recordings and relationships, and Marr’s experiences following The … Continue reading How Soon is Now? – Johnny Marr, The Smiths, & The The
A particularly useful feature in Scrivener is the snapshots function. Before making changes to a document press CMD-5 and – you guessed it – the program will take a snapshot of that file, making an appropriate camera shutter sound in the process. If desired you can name your snapshots to remind you why they were … Continue reading Scrivener tip – compare & roll back snapshots (Mac)
Martin Sketchley 