Great Video Starts with Great Audio

A video can look great, but… I always start the video editing process with the audio. Why? Audio is the most important thing. It’s where the story is. In what people say and how they say it. And, as with YouTube, people often do other things while a video is playing – but they’ll listen. … Continue reading Great Video Starts with Great Audio

Content Creator? It’s all in the words.

I hate the word “content”. Unless you mean content as in satisfied or happy. That would make a “content creator” a happy, satisfied creator. That sounds nice. But someone who creates satisfaction and happiness through the content they produce would be a “contentment creator”. You see the difference. I’m not splitting hairs or going all … Continue reading Content Creator? It’s all in the words.

Digital Content Strategies – the importance of quality

Search engine optimisation is the answer to everything. If you can nail the SEO you’ll be at the top of the rankings and success will follow. Well, kinda. SEO is only half the story. The real key to success is customer retention. To achieve this, articles need to engage readers emotionally. They need to be … Continue reading Digital Content Strategies – the importance of quality