Category: Content

Digital Content Strategies – Empathy and Storytelling

by Martin

This is a follow-up to my previous post regarding the importance of quality, and that SEO isn’t necessarily the sole contributor to attracting visitors to your site – and particularly retaining them. Stimulate a positive reaction through entertaining, engaging front-end material. This encourages custom, revisits, and personal recommendations. Informing, entertaining and converting potential customers in … Continue reading Digital Content Strategies – Empathy and Storytelling

Digital Content Strategies – the importance of quality

by Martin

Search engine optimisation is the answer to everything. If you can nail the SEO you’ll be at the top of the rankings and success will follow. Well, kinda. SEO is only half the story. The real key to success is customer retention. To achieve this, articles need to engage readers emotionally. They need to be … Continue reading Digital Content Strategies – the importance of quality

Mechanical Heat – friction in workflows

by Martin

There’s a lot of advice on the internet about how to achieve a “frictionless workflow”, the seamless passage of ideas and text along a productivity chain that increases speed, maximises output and enables you to do more, quicker. I’d argue, however, that a little bit of friction is a good thing, and that speed is … Continue reading Mechanical Heat – friction in workflows