Great Video Starts with Great Audio

A video can look great, but…

I always start the video editing process with the audio. Why?

Audio is the most important thing. It’s where the story is. In what people say and how they say it.

And, as with YouTube, people often do other things while a video is playing – but they’ll listen.

Poor quality video, fumbles and pauses can be masked with cuts, camera angles, stock video and skill, but the ability to improve audio is limited: try removing that horrible reverb or wind noise.

And if people are watching in silence in the workplace and reading captions, they ain’t watching that fancy video anyway.

And where do the captions come from?

Yeah.